Wilfredo Rosado / Bold and streetwise couture jewelry collection
Wilfredo Rosado retained us to help develop the brand image for his couture jewelry collection and to strategize the press launch. First, we connected him with New York-based design firm MODCo to create an identity that would reflect the irreverent and luxurious qualities of his work.
To launch the collection, we secured the cover of Women's Wear Daily, positioning the brand as the American face of couture jewelry and reintroducing the designer to the industry after a hiatus since his years at Giorgio Armani.
With the stage set, LGC held a press day for Wilfredo Rosado, inviting only top-tier publications and editors to view the collection in a private setting. The smaller scale and intimacy of the appointments helped further position Wilfredo Rosado as an exclusive and luxurious brand. Introductions to editors in chief, directors and other senior editors led to an exclusive feature in Elle and placements in Vogue, style.com and vogue.com among others.
After Gwyneth Paltrow and Rihanna wore Wilfredo Rosado collection to the 2011 Grammys, LGC was able to place countless items in magazines, including People, US Weekly, InTouch, as well as in myriad blogs. Within a span of several weeks, Wilfredo Rosado's stellar press launch and LGC's introductions to Bergdorf Goodman led to his retail viability and placement in both that department store and Neiman Marcus, cementing his place in the industry.