Trina Turk / California Contemporary
When Trina Turk came to LGC, the brand had become known as a warm weather resource specializing in poolside loungewear, relegated mostly to niche lifestyle and home publications. We immediately saw the potential for a brand refresh, and set about implementing a strategy to reassert its status as a relevant, coveted and versatile contemporary fashion label.
By emphasizing the collection’s intrinsically youthful sensibility and its designer’s exuberant personality, we successfully broadened the brand’s demographic and consumer potential. Through editor introductions, high-impact press days, creative marketing partnerships and profile features, LGC invigorated Trina Turk’s reputation and reaffirmed the brand’s place on the fashion A-list.